Google Chrome will begin blocking 90 per cent of the web’s Flash content from next month.

Google Chrome have announced it will start to block 90% of web flash content from September 2016, it’s their latest move away from Flash towards the more reliable and capable HTML5 standard.

Google’s head of Flash in Chrome says that an improvement in responsiveness and efficiency has been shown, similar to September’s 2015 change in Flash content when it changed to click-to-play with Chrome 42. The head of Flash Chrome stated it had a positive impact to users because of page load times and battery power savings.

Chrome build 53 due in September 2016, will start blocking Flash by default, build 55 due in December 2016 will block it completely. For websites which only support Flash, the user will have to agree to run Flash the first time the page loads.

Flash has become much less relevant over the years and has now been taken over by more up to date technologies.

It has regularly shown to be insecure, and experts in the security field have been asking for it to be withdrawn. This is due to the fact most websites now run on HTML5, most experts agree it is more of a security risk than a benefit by having Flash enabled.

Flash is being phased out very quickly by Google. As recently as last September Google started to block Flash ads on Chrome. Shortly after Flash-based advertising was stopped all together. Competitors such as Mozilla have also moved to block this format by blocking the format on its Firefox browser.

Two-thirds of all content is now HTML5. Adobe have rebranded Adobe Flash Profession to Adobe Animate CC to signify this.

Google are not abandoning Adobe completely, but Google’s head of Flash in Chrome has said “Flash helped make the Web a rich, dynamic experience, and shaped the modern set of web standards,” “We continue to work closely with Adobe to ensure that your web experience is as fast and secure as possible and to help the Web transition to HTML5.”