Black Friday 2016 to be biggest UK shopping day of the festive season

With Black Friday 2016 looming, it is expected to be the UK’s largest shopping day for the festive season, this is according to new research from Adobe.

It has been suggested that most of the Black Friday shopping will happen online rather than in stores. It has been projected that around £24.3 billion is going to be spent online across the festive period by bargain deal hunters, this is up £2.46 billion over last year and a 10% increase year-on-year.

Around 20% of all revenue is forecasted to come from mobile sales, this shows there is an increase in confidence that shoppers have when buying items for their phones.

“In just three short years, Black Friday has radically reshaped consumer spending over the Christmas period in the UK,” said John Watton, EMEA Marketing Director at Adobe.

“The challenge for brands is further exacerbated by the rapid growth in mobile browsing and spending, with more time-pressed Brits turning to online shopping to avoid traffic and queues.

“It’s more important than ever that retailers deliver consistent, easy and compelling experiences on every single device that a customer uses in order to avoid missing out on their share of the growing online spend. Consumers are more spoilt for choice and well-informed than ever, and they’ll quickly go elsewhere if they’re not getting the experience they want.”

Once Santa has stopped under your tree, don’t expect the shopping to stop!!!! According to Adobe’s research, they are expecting Christmas Day to be the biggest mobile shopping day of the year, this is because when people open their new iPhone 7’s and relax on the sofa, picking up 34% more mobile shopping spend than even the bargain-focused Black Friday itself.

Keep your eye on the deals!!! Black Friday 2016 will fall on the 25th of November.